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What running our own agent marketplaces taught us about conversion

We don't just build agents for clients — we run our own. A few things only show up once real traffic hits.

2026-05-22 · 5 min read

Fewer questions, more answers

Our earliest agents asked too much before giving anything back. Conversion jumped the moment we flipped it: give a useful, specific result in two or three taps, then ask for the email.

People will tell you what they need. They won't fill in a form to do it.

The match is the moment

Across our marketplaces, the highest-intent moment is when the agent presents a genuinely relevant match or scoped recommendation. That's where you ask for the contact detail — not before.

Capture too early and you interrupt; capture at the match and it feels like a natural next step.

Boring reliability beats clever

A no-loops, button-led flow that always reaches an outcome converts better than an open-ended 'chat' that can wander. Predictable beats impressive.

We build the same way for clients: the agent should always reach a useful end state, every time.

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