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Field notes from an operator studio.

We build and run our own AI-agent businesses. These are the notes, playbooks and operator logs from doing the work.

FIELD NOTE4 min read

Why your first AI agent should qualify leads, not answer FAQs

Most businesses point their first agent at the lowest-value job. Here's the one that actually pays for itself.

PLAYBOOK5 min read

The two-week agent build: what actually fits in a fortnight

A working agent in weeks isn't a stunt — it's a scoping discipline. Here's what fits, and what doesn't.

OPERATOR LOG5 min read

What running our own agent marketplaces taught us about conversion

We don't just build agents for clients — we run our own. A few things only show up once real traffic hits.

FIELD NOTE3 min read

AI agent vs chatbot: the difference that actually matters

The label doesn't matter. Whether it can take an action — and reach an outcome — does.